Over the years, the standards for professional medical websites have escalated. It’s no longer enough to simply build a website; it should be designed in a way that connects with patients on a professional and human level.
To stand out from the rest, here are 8 must-have features of healthcare websites your medical brand should have:
A Secure Web Presence
Since your website will most likely take information from a prospective patient, website security is of paramount importance. Be sure that your website is up to the standards of HIPAA Security Rule guidelines on the transmission of electric patient health information.
Accurate Location and Contact Information
Make your information details visible on your website and be sure it’s accurate. Nothing is more frustrating than trying to find directions to a clinic or hospital or making an appointment and the number couldn’t be reached. For multiple-location businesses, list all the addresses, phone numbers, and work hours for each location.
Your Main Products and Services
You want your website to be an informative platform for your visitors. Tell them what specific services you offer, especially if you have specialized services. Not only will it set your brand apart, but it will also improve your search engine ranking because you appear on specific keyword searches. A good example is this gastro clinic in LA.
More Resources for Patients
We understand that medical visits have a lot of paperwork involved. If any of these are available for download, patients can prepare better before their first visit. It also reduces check-in time in your clinic. You may also include a patient portal, online payment options, or even online consultation. After all, a lot of things have moved to digital platforms nowadays.
Add A Doctor and Staff Directory
If you employ several doctors or staff in your practice, having a directory will be very helpful. It will make patients feel more comfortable knowing who their responding physician is. Adding a short bio and a summary of their training alongside a photograph will also increase the credibility of your doctors and staff. Check out this Find a Doctor web page of Cleveland Clinic.
Include an FAQs Page
New patients may feel anxious about their first visit especially if they don’t know what to expect. An FAQs page answering common questions about particular procedures, rates, and other practices will definitely help! You can even include info like where to eat at the hospital or parking spaces near the location.
Don’t Forget To Put Clear Calls-to-Action
What’s your website goal? Do you want visitors to book an appointment, find a doctor, or visit your clinic? Add those CTA buttons wherever necessary. If you want people to learn more about your services or call right away, be sure to insert functional links that direct them to the right page.
Utilize A Blog
Patients and web researchers will benefit a lot from your website if you include a blog section to share industry news, educational articles about the services you offer, and tips to live a healthier life. Most importantly, blogs help with your search ranking. As more and more blogs are added to your website, search engines will have an easier time ranking you higher on your targeted keywords.
Building A HealthCare Website
Incorporating all these website elements may be overwhelming, but if you have a reliable website developer, everything will be a breeze. Connect with Phamedics today. We build professional websites specifically designed for healthcare providers.